Shogun is the first Integration Layer - an abstraction that consolidates the entire on-chain experience of different chains, rollups, and more into one unified application layer.
Our thesis is simple: on-chain user experience is a struggle even for crypto natives and it's only getting worse with the rise of thousands of rollups, chains, and other modular networks. We've all faced issues when using DeFi beyond the basics: slow bridging between chains, different gas tokens and wallets for new ecosystems, dealing with multiple exchanges just to swap between tokens, and the list goes on. And once you've got the basics down, prepare to have hundreds of tabs open for the multiple protocols/apps it takes to do anything on-chain. If we hope to achieve adoption beyond Crypto Twitter, something has to change.
Blockchains aren't unique in their struggles to achieve mainstream adoption due to a high learning curve - perhaps the best example of this is the Internet. While the early Internet provided a way to connect computers and networks around the world, it required too much esoteric knowledge to achieve adoption beyond IT specialists and hobbyists. But that all changed with the introduction of the Web, which provided a user-friendly way for everyday users to interact with the Internet.
The irony of Web3 today is that it isn't really a web. Whereas Web 1.0 and 2.0 had a standardized way to interact with the Internet through HTML, websites, and other abstractions, there is no standard way to interact with different blockchains today. Instead, each ecosystem acts as walled-garden and hopes to become the standard bearer in the future, relying on various bridges for interoperability with other ecosystems.
