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New Incubation Ventures

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New Incubation Ventures (NIV) is the strategic early-stage investing and incubation arm for The Estée Lauder Companies.

NIV partners with forward-thinking founders and entrepreneurs to create, fund and support the best beauty brands and business models that will shape the future of beauty. Through this, it also builds an actionable pipeline of diversified brands and new engines of growth for the Estée Lauder Companies portfolio.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.


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