Attrace: Decentralised affiliate marketing platform with a custom made dedicated blockchain, connecting Publishers and Merchants directly via Blockchain. No more tracking, fee, or late payment issues.
In affiliate marketing a Publisher website advertises a Merchant product or service, potential customers are redirected via this website to a Merchant product page and only when this results in a sale does the Merchant pay the Publisher a commission.
Affiliate marketing is currently worth $13 Billion a year, but could account for a significantly greater share of the $260 Billion a year online advertising market, if only the fundamental problems around the middleman - the Affiliate Network - could be resolved.
Attrace applies blockchain at the core of affiliate marketing by logging the agreements between the Merchants and Publishers and by linking a smart contract to every individual click generated by a Publisher, sale or no-sale. This makes middlemen obsolete.
No difference for end-users except game changing advantages:
- No more trust, tracking and transparency issues;
- Middleman fees reduced with ~95% (25%! to 0.5%);
- No more entry barriers for Merchants (providing long-tail and emerging market advertisers with a true alternative for Google or display advertising).
